What is a SERP?  It stands for Search Engine Rank Position.  What does it mean to you, and your company?  A lot.  No matter how big or small your company is, you advertise or market, some way or some how.  What is SEO marketing?  It is a combination of factors on and off of your website that tell the search engines who is more important or more on topic for the results they show to the end users.  Internet advertising companies can help your business out with the learning curve.  Becoming proficient in online marketing can be a daunting task.  For most new comers it can take years to learn the craft of SEO.